Script for Enrolling Puppies and Kittens

Modified on Tue, Jul 14 at 4:46 PM

Use this script to help navigate conversations with pet owners who have a new puppy or kitten about your practice's preventive care plans. It's designed to make the conversation feel natural and educational — not like a sales pitch.

When to use this script

A client brings in a new puppy for their first wellness visit or vaccination appointment.

A client brings in a new kitten for their first wellness visit or vaccination appointment.

A pet owner asks about the cost of upcoming preventive care for their new pet.

A new client is being onboarded to your practice and preventive care plans haven't yet been discussed.

Script document

PDF

Script for Enrolling Puppies and Kittens

Staff script · Attached to this article

Tips for using this script

Educate, don't sell

Remind staff they are sharing information about available options — not selling a product. Pet owners appreciate being informed, not pressured.

Practice with your team

Role-play the script during staff meetings so everyone feels comfortable and confident before using it with clients.

Personalize the conversation

Use the pet's name and tailor the discussion to the specific breed or species to make the conversation feel genuine and relevant.

Follow up at checkout

If the client isn't ready to enroll at the appointment, have front desk staff revisit the conversation during checkout as a natural closing opportunity.

Best practice tipNew puppy and kitten visits are one of the highest-converting opportunities for plan enrollment. Clients are emotionally engaged and motivated to do everything right for their new pet — this is the ideal moment to introduce the value of preventive care plans.

Attachments (1)

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Scripts for enrolling new puppies and kittens.pdf
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Script for Enrolling Puppies and Kittens

Script for enrolling puppies and kittens

Educate, don't sell

Practice with your team

Personalize the conversation

Follow up at checkout